Developed a new structure for advertising campaigns
Posted: Mon Jan 27, 2025 10:02 am
At this stage, we formed a list of the campaigns that we planned to launch:
branded;
for general inquiries;
dynamic.
Using different types of advertising has allowed us to reach a more diverse audience.
Step 3. Worked on search ads
Our specialists paid special attention to the development portugal email list of advertisements. We needed to show the originality of the products and at the same time differentiate ourselves from competitors.
To determine the percentage of clickability on ads and in the future to increase this indicator, A/B testing was conducted. It helped to test our hypotheses and, through an experiment, evaluate user preferences.
Step 4. Launch Google Shopping
In order to work in the women's clothing sales topic, it was important for us to increase the number of impressions of the offered models. A good tool for this is Google Shopping. Users with a key request now saw elements of the collection among similar products. For the consumer, this made the choice easier, and for our client, it allowed us to get an increase in customers and increase the number of transitions to the site.
branded;
for general inquiries;
dynamic.
Using different types of advertising has allowed us to reach a more diverse audience.
Step 3. Worked on search ads
Our specialists paid special attention to the development portugal email list of advertisements. We needed to show the originality of the products and at the same time differentiate ourselves from competitors.
To determine the percentage of clickability on ads and in the future to increase this indicator, A/B testing was conducted. It helped to test our hypotheses and, through an experiment, evaluate user preferences.
Step 4. Launch Google Shopping
In order to work in the women's clothing sales topic, it was important for us to increase the number of impressions of the offered models. A good tool for this is Google Shopping. Users with a key request now saw elements of the collection among similar products. For the consumer, this made the choice easier, and for our client, it allowed us to get an increase in customers and increase the number of transitions to the site.