Why do you need retargeting on Facebook?

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The mechanism's task is to increase repeat and cross-sales. This diagram will help you understand the principle of retargeting a little:

Facebook retargeting

You need to understand who and when to set up a retargeting campaign. Gathering everyone together is pointless, because different people may have their own goals, intentions, and motivations. It is better to create separate advertising campaigns for user groups related to a certain link in the sales funnel. This will help to identify people's reactions and give paraguay email list them the most relevant offer.

Features of Facebook retargeting
Remarketing allows you to show ads to those who have already visited the site. This is known. But all these users can be divided by what sections they viewed, what actions they performed. Thus, it is possible to set up targeting for:

people who visited the pageshop on Facebookand interacting with it;
visitors who have subscribed to the newsletter;
customers of your offline store;
those who participated in your events.
Retargeting is configured not only for the website, but also for specific sections. This is its main feature.

How to Set Up Retargeting on Facebook
Now let's look at the step-by-step process of returning potential buyers to your site. Setting up retargeting on Facebook will be done in the following stages.