Identified client weaknesses
Posted: Mon Jan 27, 2025 9:58 am
The main problems that were identified by our client were:
low visibility of individual pages in search engines (compared to competitor sites). Our client had only 0.78% of key queries in the TOP-20. And other resources had indicators of 44.14%, 35.5%, etc.;
underdeveloped link profile. The number of domains linking to the resource was the smallest (compared to the closest competitors);
low attendance rates.
All this required the implementation of our strategy for promoting the client’s website.
Our solutions
Step 1. Updating the site structure and collecting semantics
During the work on the project, the most suitable keywords were nepal email list selected that correspond to the topic. Queries were collected from different sources (Google Adwords, search suggestions, general visibility of the site, competitors' phrases).
All collected keys were combined into semantic groups. For each block, a corresponding relevant landing page was assigned. The next stage was the preparation of technical assignments for copywriters to write texts for the promoted pages.
Our solutions
Step 2. Eliminating technical errors and improving usability indicators
Poor visibility in search engines was largely due to the current state of the site. Work was carried out to increase loading speed, adapt to mobile devices, and eliminate broken links.
To improve user experience, we reformatted the main menu, made changes to the structure, and moved some pages to other categories.
Elimination of technical errors and improvement of usability indicators
Our technical specialists made sure that all of this was displayed in the new sitemap, generated in XML format, which increased the visibility of the resource in search engines.
low visibility of individual pages in search engines (compared to competitor sites). Our client had only 0.78% of key queries in the TOP-20. And other resources had indicators of 44.14%, 35.5%, etc.;
underdeveloped link profile. The number of domains linking to the resource was the smallest (compared to the closest competitors);
low attendance rates.
All this required the implementation of our strategy for promoting the client’s website.
Our solutions
Step 1. Updating the site structure and collecting semantics
During the work on the project, the most suitable keywords were nepal email list selected that correspond to the topic. Queries were collected from different sources (Google Adwords, search suggestions, general visibility of the site, competitors' phrases).
All collected keys were combined into semantic groups. For each block, a corresponding relevant landing page was assigned. The next stage was the preparation of technical assignments for copywriters to write texts for the promoted pages.
Our solutions
Step 2. Eliminating technical errors and improving usability indicators
Poor visibility in search engines was largely due to the current state of the site. Work was carried out to increase loading speed, adapt to mobile devices, and eliminate broken links.
To improve user experience, we reformatted the main menu, made changes to the structure, and moved some pages to other categories.
Elimination of technical errors and improvement of usability indicators
Our technical specialists made sure that all of this was displayed in the new sitemap, generated in XML format, which increased the visibility of the resource in search engines.