How to choose a social network for store promotion

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Promoting an online store on social networks requires careful preparation. First of all, you need to decide on a platform for promotion. Here are some tips on how to do this:

analyze the target audience . Divide it into segments according to common parameters: age, gender, income, marital status, geographic location, hobbies, interests. For Ukraine and the West, it is better to focus on Facebook;
research how to best present the benefits of your product . If visually and in an easy form, then pay attention to Instagram, if you have a serious B2B product - Facebook. If the product is difficult to understand and requires detailed explanations, shoot video instructions for YouTube.
Don't limit yourself to one platform. Online store promotion on social networks can be carried out in several channels at once, simultaneously, enhancing their impact and increasing the number iran email list of sales.

How to promote an online store on social networks
SMM promotion includes 4 key stages. Let's look at each of them in more detail.

Design
Since one of the main goals of SMM is fame, the design of a business account should be done using corporate identity (colors and style of the site). If there is no Internet resource, and it is not planned, experts advise to adhere to minimalism: minimum details, maximum content.

At first glance, it should be clear whose page it is and what it offers. Place full information in the header:

name, website link,
list of services and goods;
unique selling proposition;
contacts, address, opening hours, delivery and payment information.