Think about the reason for the sale
Posted: Mon Jan 27, 2025 9:43 am
What prompted you to make such discounts? Availability of warehouse stocks is not the only reason for the sale. Maybe you have a more significant reason for announcing the promotion: the company's birthday or the manager's anniversary, the 1000th (insert your number) buyer or something else. Do not limit your imagination, analyze commercial property owners database successful events of other stores and effective marketing examples.
Joint promotions with partners selling services or products that successfully complement yours work well. For example: the sale of smartphones is supplemented by an offer to connect to communication and Internet services. In principle, when organizing a sale of home and household appliances, you can often find similar examples of successful partnerships. If a buyer buys a TV, and in addition it is connected to an antenna for free, then all parties receive their benefit.
4 Things to Remember When Planning a Sale
Constant holiday sales teach visitors that it is more profitable to wait a little until the next holiday date, for example, until New Year or March 8, and buy with a good discount than right now at the usual price. Especially if it is not a product of prime necessity. Therefore, frequent sales for any reason will not give you the desired effect.
Another mistake is to present yourself as a manufacturer of expensive, high-quality products, but always set discounts on the goods. For a while, this option works and buyers think that they saved money by buying an expensive product at a bargain price. However, if this is a permanent policy, then most likely people will become disappointed and the store's income will fall.
Do you want to have regular customers?
Unfortunately, sales are often attended by those who are ready to buy cheaply, and they do not care where. The main thing is discounts, bonuses, gifts! These people think little about the quality of goods and service and will not return to you when the promotion ends. Therefore, it is unlikely that you will be able to form a contingent of regular customers from them.
Too big discounts without any special reason. Such actions of the seller make you doubt the quality of the goods. If the sale is not prepared, there is no valid reason ("it's summer now, there are discounts everywhere" - this is not a reason) and you are simply ready to sell significantly cheaper, then you can push away a potential buyer.
Adults and responsible people are able to evaluate and understand where quality things are and where they are not, so if you want to deal with such clients, you should not make too big discounts. They should also be adequate, and not 60-90% on valuable and cool goods.
Business must bring profit, and all events and promotions are aimed at this goal. Therefore, when organizing a sale, precise calculations and careful preparation are necessary.
Joint promotions with partners selling services or products that successfully complement yours work well. For example: the sale of smartphones is supplemented by an offer to connect to communication and Internet services. In principle, when organizing a sale of home and household appliances, you can often find similar examples of successful partnerships. If a buyer buys a TV, and in addition it is connected to an antenna for free, then all parties receive their benefit.
4 Things to Remember When Planning a Sale
Constant holiday sales teach visitors that it is more profitable to wait a little until the next holiday date, for example, until New Year or March 8, and buy with a good discount than right now at the usual price. Especially if it is not a product of prime necessity. Therefore, frequent sales for any reason will not give you the desired effect.
Another mistake is to present yourself as a manufacturer of expensive, high-quality products, but always set discounts on the goods. For a while, this option works and buyers think that they saved money by buying an expensive product at a bargain price. However, if this is a permanent policy, then most likely people will become disappointed and the store's income will fall.
Do you want to have regular customers?
Unfortunately, sales are often attended by those who are ready to buy cheaply, and they do not care where. The main thing is discounts, bonuses, gifts! These people think little about the quality of goods and service and will not return to you when the promotion ends. Therefore, it is unlikely that you will be able to form a contingent of regular customers from them.
Too big discounts without any special reason. Such actions of the seller make you doubt the quality of the goods. If the sale is not prepared, there is no valid reason ("it's summer now, there are discounts everywhere" - this is not a reason) and you are simply ready to sell significantly cheaper, then you can push away a potential buyer.
Adults and responsible people are able to evaluate and understand where quality things are and where they are not, so if you want to deal with such clients, you should not make too big discounts. They should also be adequate, and not 60-90% on valuable and cool goods.
Business must bring profit, and all events and promotions are aimed at this goal. Therefore, when organizing a sale, precise calculations and careful preparation are necessary.