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ES with Kati Bremme, Mathilde Caubel & Lisa Rodrigues 2021, a year of renewal for the audiovisual sector?
study / report
February 18, 2021
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By Anne-Catherine Nanopoulos, International Director, and Lisa Rodrigues, MediaLab of Information

2020 was a year particularly rich in social and gambling data middle east digital experiments, and the audiovisual sector is no exception. The industry finds itself facing a completely new audience with changed practices and expectations. Based on these observations, the Accenture Interactive-Fjord agency has published its forecasts and underlying trends for 2021 , described as the year of " the renaissance of the 21st century " in the audiovisual sector.

Seven major projects were identified by the study. Some are particularly interesting for the audiovisual sector: supporting the public during this period of major changes, showing more empathy and taking sides, recreating a real interactive experience, and helping to better adapt to the new social context.



Taking into account major collective upheavals

With the pandemic, we have had to review our habits for consuming, working, relaxing or getting information. Our mobility has been greatly reduced, forcing us to stay at home with limited and essentially digital contacts. The audience before 2020 is no longer the one today, and it will continue to evolve with the health situation.