Familiar Exposure Trigger
Posted: Mon Jan 27, 2025 9:27 am
Familiar places, things, and goods inspire trust in people. Sympathy appears when they see similarities with a familiar object. In other words, when a person encounters something often, they begin to trust it. Often, repetition creates a feeling of familiarity. In psychology, this is explained by a change in neural pathways, which leads to a different perception.
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"Sales Triggers That Have Never Failed"
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The first encounter with a new product automotive mailing list will create awareness of its existence. Subsequent encounters will begin to work on building trust by converting awareness into attention. Thus, buyers' trust triggers will arouse curiosity and desire to buy the product.
Have you ever bought something simply because you saw it literally everywhere (on the street, in transport, in advertising)? Wherever you are, you are bound to encounter it. And then you begin to understand: if it is everywhere, then you can trust it. The outcome is predetermined - you buy it.
A series of studies were conducted at Villanova and Temple Universities, the essence of which was as follows: about 140 almost true statements on various topics in which young people were not sufficiently competent were distributed among students. The ratio of false and true statements was approximately 50/50.
Independent tests were conducted three times with a two-week interval. Each time, students were asked to rate 60 statements on a seven-point scale, where 1 means it cannot be at all and 7 means it is quite possible. Of the false statements, 20 were randomly selected and duplicated in the second and third surveys. It turned out that statements that students had previously rated 1-2 points later received a higher rating.
I wonder how quickly a completely absurd myth spreads, for example, that Einstein did not know the school course of mathematics? In psychology, such an effect is called the "illusion of truth", and in marketing - the "illusion of trust".
The banner ad study involved college students reading an online article that was accompanied by a banner ad. The results showed that most students found the test banner ad more trustworthy than other ads that were shown less frequently or not at all.
Remember : after you visited a resource involved in the e-commerce niche, literally a few minutes later an advertisement for their product appeared on your Facebook page. This is retargeting - one of the most effective marketing techniques. A similar trigger of customer trust, called the "familiar exposure effect", is also used in retail trade. In this case, we buy a product of a certain brand only because we know it.
You may object: "What about those annoying commercials that are shown on TV with enviable regularity? Or the constant repetition of phone numbers of various companies on the radio - it's simply unbearable!"
Repetition only works if people's attention is not focused on it. It has been proven many times that regularly repeated information is only credible if the listener pays minimal attention to it and barely notices it.
The brain has the ability to process emotions unconsciously. If your message is intended for a consumer who must perceive it consciously, then it must be the most persuasive message possible, because each new repetition will become less persuasive and will gradually turn into an irritant.
Thus, the high efficiency of advertising that affects the consumer's subconscious is explained by the peculiarities of the brain's perception. Using such a trigger of buyers' trust as subconscious advertising, you control their minds.
Read also!
"Sales Triggers That Have Never Failed"
Read more
The first encounter with a new product automotive mailing list will create awareness of its existence. Subsequent encounters will begin to work on building trust by converting awareness into attention. Thus, buyers' trust triggers will arouse curiosity and desire to buy the product.
Have you ever bought something simply because you saw it literally everywhere (on the street, in transport, in advertising)? Wherever you are, you are bound to encounter it. And then you begin to understand: if it is everywhere, then you can trust it. The outcome is predetermined - you buy it.
A series of studies were conducted at Villanova and Temple Universities, the essence of which was as follows: about 140 almost true statements on various topics in which young people were not sufficiently competent were distributed among students. The ratio of false and true statements was approximately 50/50.
Independent tests were conducted three times with a two-week interval. Each time, students were asked to rate 60 statements on a seven-point scale, where 1 means it cannot be at all and 7 means it is quite possible. Of the false statements, 20 were randomly selected and duplicated in the second and third surveys. It turned out that statements that students had previously rated 1-2 points later received a higher rating.
I wonder how quickly a completely absurd myth spreads, for example, that Einstein did not know the school course of mathematics? In psychology, such an effect is called the "illusion of truth", and in marketing - the "illusion of trust".
The banner ad study involved college students reading an online article that was accompanied by a banner ad. The results showed that most students found the test banner ad more trustworthy than other ads that were shown less frequently or not at all.
Remember : after you visited a resource involved in the e-commerce niche, literally a few minutes later an advertisement for their product appeared on your Facebook page. This is retargeting - one of the most effective marketing techniques. A similar trigger of customer trust, called the "familiar exposure effect", is also used in retail trade. In this case, we buy a product of a certain brand only because we know it.
You may object: "What about those annoying commercials that are shown on TV with enviable regularity? Or the constant repetition of phone numbers of various companies on the radio - it's simply unbearable!"
Repetition only works if people's attention is not focused on it. It has been proven many times that regularly repeated information is only credible if the listener pays minimal attention to it and barely notices it.
The brain has the ability to process emotions unconsciously. If your message is intended for a consumer who must perceive it consciously, then it must be the most persuasive message possible, because each new repetition will become less persuasive and will gradually turn into an irritant.
Thus, the high efficiency of advertising that affects the consumer's subconscious is explained by the peculiarities of the brain's perception. Using such a trigger of buyers' trust as subconscious advertising, you control their minds.