Objectives of the customer questionnaire

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The meaning of the questionnaire changes depending on the size of the company. If the organization is small, each of its clients is individual and has great weight for the enterprise. In this case, it is important to understand who your buyer is, what are his needs and attitude to the company, it is necessary to maintain his loyalty. Then the client questionnaire is aimed at obtaining personal data of people, and not some general information.

A large enterprise is primarily aimed at buy bitcoin email list creating, increasing and retaining a group of regular customers, because it is due to them that it exists and makes a profit. At the same time, the emphasis is on obtaining more generalized data.

A standard client questionnaire for an organization usually contains questions such as:

last name and first name;

date of birth;

floor;

telephone;

email address.

This amount of information is quite sufficient to create a client base for the company. Contact information is necessary for newsletters, notifications, and congratulations. Information about the dates of birth and gender of clients allows you to determine the age and gender of consumers, so that, for example, you can make personal discounts in honor of a birthday, develop advertising campaigns and promotions that match the interests of clients.

Objectives of the customer questionnaire

It is extremely important to obtain the client's consent to process their personal data from the questionnaire. If it is not there, the company may receive a serious fine for using information about a person. The client questionnaire form must contain a corresponding section where the signature is placed.

Before sending SMS messages and emails, you also need to obtain consent from customers.

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Benefits of Implementing Customer Surveys
The customer data questionnaire allows you to:

obtain the necessary information about him (personal data, consumption patterns, preferences);

analyze the degree of his satisfaction with the company's products/services;

study his opinion about the goods or services, new products introduced into the range, and the company’s service;

understand what his needs are.

In fact, the list of useful options can be continued for a very long time - it all depends on the needs of a particular organization. The questionnaire simply includes the necessary questions, and then analyzes the answers to them.

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Any questionnaire (whether it is a bank client’s questionnaire or a cosmetologist’s questionnaire) has its own characteristics:

It is important to understand that a questionnaire is a way of collecting certain information . It cannot answer all questions. It is mainly needed to find out some quantitative characteristics and obtain precise data that do not change for clients or change infrequently. These will be the answers to the questions "what?" and "how much?" But "how?" and "why?" can be understood by using completely different marketing tools and research methods.

Sometimes questionnaires include questions that require detailed answers, but they can hardly be considered the ultimate truth: few people, filling out a questionnaire in a hurry, will want to spend time on full answers.