Number of employees in the commercial department
Posted: Mon Jan 27, 2025 9:11 am
To successfully solve all the tasks facing the commercial department, it is equally important to include a sufficient number of employees and build a hierarchy of relationships between them. The key link is considered to be the department responsible for sales.
Experience shows that when recruiting employees, one should be guided by the following indicators:
The minimum number is 4 to 6 managers buy a motorcycle owner mailing list and 2 heads - the head of the department and his deputy. With fewer employees, it will be difficult to establish effective work.
The maximum number is 10 to 12 ordinary employees and 2-3 management representatives. With such a number of people, it is possible to perform all the functions of the commercial department at the proper level.
The workload per employee looks something like this:
30-35 small firms;
10-12 medium and large organizations;
1-3 VIP clients – very large companies.
Promotion will be effective if the commercial department controls at least one third of the market. The number of employees can be determined based on the number of enterprises you plan to work with. Let's say your company's area of interest includes 69 medium-sized organizations. Let's calculate how many vacancies need to be filled:
1/3 of 69 is 23. We divide this number by 10–12 (the workload per employee), and we get 1.9–2.3. This means that at least 2 managers are needed for productive market coverage.
The more organizations that fit the definition of your potential clients, the more employees the company's sales department should have. But this is in theory. In reality, only large companies that are firmly on their feet can afford to have 20-25 managers. For most medium-sized organizations, 10-12 employees is the limit, with the main efforts focused on the most promising and promising clients. This allows you to achieve good results without inflating the staff and not allowing excessive workload on existing employees.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153390
9 Sales Reports for the Commercial Department
Sales Manager Reporting
The report submitted by the head of the sales department is the result of summing up the personal indicators of the managers and is carried out on a regular basis. The frequency is set depending on the specifics of the product and its sales volumes.
Many companies practice daily reporting to promptly monitor the situation and take timely measures to adjust sales. The indicators reflected in the summary table may vary and are determined by the specifics of the enterprise's activities. Among the most common are:
sales volumes;
profit;
income in percentage;
number of new clients;
total number of orders;
number of new orders;
average bill.
A detailed and reliable report is necessary for the company's management to evaluate the department's performance as a whole and each employee individually. Based on it, decisions are made on rewarding or punishing managers, as well as on developing other incentive methods to achieve the goals set for them.
Experience shows that when recruiting employees, one should be guided by the following indicators:
The minimum number is 4 to 6 managers buy a motorcycle owner mailing list and 2 heads - the head of the department and his deputy. With fewer employees, it will be difficult to establish effective work.
The maximum number is 10 to 12 ordinary employees and 2-3 management representatives. With such a number of people, it is possible to perform all the functions of the commercial department at the proper level.
The workload per employee looks something like this:
30-35 small firms;
10-12 medium and large organizations;
1-3 VIP clients – very large companies.
Promotion will be effective if the commercial department controls at least one third of the market. The number of employees can be determined based on the number of enterprises you plan to work with. Let's say your company's area of interest includes 69 medium-sized organizations. Let's calculate how many vacancies need to be filled:
1/3 of 69 is 23. We divide this number by 10–12 (the workload per employee), and we get 1.9–2.3. This means that at least 2 managers are needed for productive market coverage.
The more organizations that fit the definition of your potential clients, the more employees the company's sales department should have. But this is in theory. In reality, only large companies that are firmly on their feet can afford to have 20-25 managers. For most medium-sized organizations, 10-12 employees is the limit, with the main efforts focused on the most promising and promising clients. This allows you to achieve good results without inflating the staff and not allowing excessive workload on existing employees.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153390
9 Sales Reports for the Commercial Department
Sales Manager Reporting
The report submitted by the head of the sales department is the result of summing up the personal indicators of the managers and is carried out on a regular basis. The frequency is set depending on the specifics of the product and its sales volumes.
Many companies practice daily reporting to promptly monitor the situation and take timely measures to adjust sales. The indicators reflected in the summary table may vary and are determined by the specifics of the enterprise's activities. Among the most common are:
sales volumes;
profit;
income in percentage;
number of new clients;
total number of orders;
number of new orders;
average bill.
A detailed and reliable report is necessary for the company's management to evaluate the department's performance as a whole and each employee individually. Based on it, decisions are made on rewarding or punishing managers, as well as on developing other incentive methods to achieve the goals set for them.