By applying the second option of web design and programming we obtain advantages, both for the user and for the main search engine:
Simplify the actions you must take to position your e-commerce .
Improve the usability of the website. And save several departments (SEO, Marketing ) from duplicating the time and effort needed to carry out their actions.
It is much more convenient for the search engine to index jamaica phone number data the pages of a single URL , since it does not have to go through several versions with the same content from a single website.
Avoid potential penalties for duplicate content and have greater control over the site structure.
The study of the behavior of Google's algorithms (which are constantly changing, on the other hand) and the recommendations that the technological giant itself has launched lead us to the option of adapting the design for all devices through web development, with custom web pages that host e-commerce.
This is where the authority variable comes into play : Google now gives greater weight to the authority of the domain and the page when it comes to positioning, and a responsive design facilitates this achievement of authority by grouping all the citations and external links on one page and not two.
For some time now, Google has been moving away from the page rank of pages in favor of giving greater weight to these variables of 'domain authority' and 'page authority', which have to do with reputation and the citation of other pages to ours. There are various online tools and downloadable extensions for the main browsers with which you can check the authority of your pages: SemRush is an example. Taking this variable into account, reviewing it and improving it will also be useful for your e-commerce.
If what we are looking for in an e-commerce is to achieve the greatest number of sales possible by generating more organic traffic , with Inbound Marketing strategies and SEO/SEM support, adopting a mobile-friendly design that responds to the priorities of Google and users is just as important as the rest of the tasks. Web development must go hand in hand with design and complement each other to avoid a penalty, the result of which can be a loss of positioning that distances us from potential customers who would be interested in our product if they found us. And we cannot let a single opportunity slip away.