To ensure that your advertising budget is not spent malaysia phone number list on displaying ads for non-targeted queries, you need to work out a list of negative keywords. In the case of air conditioners, the list of words will include all the topics of hair conditioners or cars, regions that you do not work for. Add these negative keywords, and your ad will not be displayed for ads to buy air conditioner Lada, buy air conditioner Vladivostok, etc.
Add negative keywords to save your budget and filter out irrelevant queries Add negative keywords to save your budget and filter out irrelevant queries Site monitoring. This function will help to disable ads if your site is unavailable for some reason, and you will receive a notification about it. As soon as the site comes back to life, ads will continue to be shown.
Advanced geotargeting. Allows you to expand the display by region. If you specify the keyword “buy bmw” and set the region for displays “Moscow”, then ads can be shown for other regions if they search for “buy bmw moscow”. This feature may not suit every business, you need to be careful with it. Experiments. We skip this setting, it is not needed for the basic launch of advertising.