“Marketing and Technology: A Look at the B2B World” is a WAM Global report created in collaboration with our experts at We Are Marketing and Leadclic . The aim is to offer a panoramic and contextualized image of all the needs in the business-to-business environment in terms of marketing and how technology intervenes to provide solutions in the era of the digital customer.
In the B2B field, the purchasing process is longer than in B2C. Not only that, but we must also take into account the characteristics of the specific sector we are targeting in order to propose concrete, connected netherlands phone number data actions that provide value to its audience. That is why it is key to have technological solutions aimed at achieving quantifiable objectives, with alignment between marketing, sales and IT managers so that the synergy is fruitful.
The differences between B2B and B2C marketing are clear. The B2B sales process is extended because the purchasing decision is more premeditated. The value proposition requires greater detail and the audience we want to reach is highly segmented and cannot be reached only through the usual channels. The multi-channel experience, the combination of Inbound Marketing strategies with ABM strategies , the alignment with Sales and the integration of cloud technology , with its data analysis capacity, are key to updating our strategies and adapting them to the needs of the business context.
In the report we also talk about artificial intelligence in digital marketing and how it is applied to call center strategies . Call centers are spaces with great potential to explore. Marketing automation in a call center combines the work of bots with agents to improve customer relations and use data to optimize the user experience. We offer recommendations and suggestions based on our expertise as a technological and digital marketing consultancy .