Marketing automation is a strategy that allows organizations to optimize repetitive tasks. To create these automations, it is necessary to use technology and integrate all channels under a single platform, but with the right tools, it is possible to achieve more efficient and effective processes without effort.
This trend brings great advantages:
Saving time and resources.
Improving user experience.
Lead generation.
Increase in conversion rate.
On a practical level, these types of practices allow Marketing peru phone number data team members to spend more time thinking about strategies or looking for insights instead of “wasting” it activating campaigns or “hacking” data to make reports.
3. Personalization of communication once the user is a client of the brand
Personalized communication is one of the great strategies for building long-term relationships and customer loyalty. To do this, it is important to know your customers; that is, learn about their tastes, preferences, purchases, etc. In this way, we can create personalized messages based on their experience.
According to a study , 71% of consumers already expect companies to impact them with personalized messages and 78% recognize that this type of action makes them more likely to make a repeat purchase.
Personalization has therefore become a necessity for brands. Organizations that are able to build and deliver personalized messages to their audience will boost their growth, customer retention, and long-term customer relationships.