The difficulty of promotion was that our client's website presented products
Posted: Mon Jan 27, 2025 5:45 am
Set up media campaigns
In this advertising tool, we decided to primarily test remarketing campaigns to return users who did not perform the target action on the site. Then we made several important exceptions:
in the geotargeting settings - cities included in the OOS zone, display of ads by interest and presence;
mobile applications, children's YouTube channels and websites that could provide non-targeted traffic;
at the account level - irrelevant content.
All this helped us achieve our first positive results.
Setting up a media campaign
Our expert's commentary
from only one brand. Consumers most often clicked on finland email list its name (audit data showed that such clicks were about 95%). To attract a new audience, it was necessary to work on increasing brand recognition.
Another problem was related to "black dealers" who resell counterfeit goods. In addition, products from the Medik8 brand were in the catalogs of popular online cosmetics stores Makeup, Notino, etc.
By optimizing existing advertising campaigns and connecting other advertising tools, we were able to attract conversion traffic. This allowed us to achieve the first positive results.
Anastasia Gusak , senior PPC specialist
Project results and future plans
In the first two months of cooperation with our client, there have already been positive results: the number of clicks increased by 1.5 times, and transactions by 1.4.
Overall, the revenue growth was 43.4%. 36.27% of new users appeared on the site, which can be considered a good result for a single-brand.
Project results
The client noted the professionalism of our team, which gave him new experience and a clearer vision of the possibilities. Overall, the increase in income was 43.4%. 36.27% of new users appeared on the site, which can be considered a good result for a single-brand.
In this advertising tool, we decided to primarily test remarketing campaigns to return users who did not perform the target action on the site. Then we made several important exceptions:
in the geotargeting settings - cities included in the OOS zone, display of ads by interest and presence;
mobile applications, children's YouTube channels and websites that could provide non-targeted traffic;
at the account level - irrelevant content.
All this helped us achieve our first positive results.
Setting up a media campaign
Our expert's commentary
from only one brand. Consumers most often clicked on finland email list its name (audit data showed that such clicks were about 95%). To attract a new audience, it was necessary to work on increasing brand recognition.
Another problem was related to "black dealers" who resell counterfeit goods. In addition, products from the Medik8 brand were in the catalogs of popular online cosmetics stores Makeup, Notino, etc.
By optimizing existing advertising campaigns and connecting other advertising tools, we were able to attract conversion traffic. This allowed us to achieve the first positive results.
Anastasia Gusak , senior PPC specialist
Project results and future plans
In the first two months of cooperation with our client, there have already been positive results: the number of clicks increased by 1.5 times, and transactions by 1.4.
Overall, the revenue growth was 43.4%. 36.27% of new users appeared on the site, which can be considered a good result for a single-brand.
Project results
The client noted the professionalism of our team, which gave him new experience and a clearer vision of the possibilities. Overall, the increase in income was 43.4%. 36.27% of new users appeared on the site, which can be considered a good result for a single-brand.