Sales Funnel Conversion Calculation Formula

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This parameter is measured in percentages, in practice fractions are sometimes used. The formula is as follows:

(Number of actual buyers/number of potential consumers) x 100%.

A clear example: a company negotiated with 3 thousand clients in a month. Of those, 300 actually concluded a deal. Using the formula, we calculate the funnel conversion: (300/3000) x 100% = 10%.

Important: To determine conversion, you only need to take into account those transactions that have been completed.

How to Build an Effective Sales Funnel
Initially, it is important to use a competent marketing concept. You need belgium email list to analyze the target audience, highlight the advantages of your product or brand. Then you can act according to the algorithm.

We create a high-quality USP
A unique selling proposition allows you to convey information about the advantages of a product or brand to customers. It is important to create a specific USP; abstract promises of “good prices” and “high quality” are unlikely to surprise customers today.

A unique selling proposition needs to be specific. It is important to indicate not "favorable prices", but, for example, "we provide a fixed discount", you can also use "a money-back guarantee if the client finds it cheaper", etc. In the same way, you need to form a USP for services/goods, you need to emphasize uniqueness and advantages.