At the time of the request, our client had no active campaigns
Posted: Mon Jan 27, 2025 5:36 am
Display Network Campaigns
But the use of this advertising tool had great potential (as is known, the KMS includes more than 2 million Google partner sites). Such campaigns help work with a cold audience, the reach increases, and brand recognition increases. In addition, in the settings, you can exclude non-targeted traffic, which will increase conversion and help to spend the advertising budget effectively.
Display Network Campaigns
Our solution
Step 1: Launch Shopping Campaigns
To do this, our specialists have completed all the necessary work in Google Merchant Center:
created an account, confirmed the ownership of the site;
linked the new account to an existing one in Google Ads;
gave the programmers the task of creating a file with finland email list a data feed on the site and then uploaded it to Merchant Center.
After that, campaigns were launched.
Step 2. Optimized search campaigns
The following was done in this direction:
expanded semantics in different directions by textures (creams, serums, essences, toners), by active ingredients (vitamin A, vitamin C, peptides), by queries (for problem skin, acne, pigmentation);
We tried to exclude non-targeted impressions as much as possible and remove negative words;
in the geotargeting settings, where the coverage was previously set to “all of Ukraine,” we excluded settlements located in the JFO zone, and moved cities with a population of over a million (Kyiv, Odessa, Lviv) into separate campaigns for detailed tracking of effectiveness and more flexible management;
We worked out the extensions to search campaigns in detail. We added additional links, clarifications, promotions, descriptions. We optimized the extensions for mobile devices.
But the use of this advertising tool had great potential (as is known, the KMS includes more than 2 million Google partner sites). Such campaigns help work with a cold audience, the reach increases, and brand recognition increases. In addition, in the settings, you can exclude non-targeted traffic, which will increase conversion and help to spend the advertising budget effectively.
Display Network Campaigns
Our solution
Step 1: Launch Shopping Campaigns
To do this, our specialists have completed all the necessary work in Google Merchant Center:
created an account, confirmed the ownership of the site;
linked the new account to an existing one in Google Ads;
gave the programmers the task of creating a file with finland email list a data feed on the site and then uploaded it to Merchant Center.
After that, campaigns were launched.
Step 2. Optimized search campaigns
The following was done in this direction:
expanded semantics in different directions by textures (creams, serums, essences, toners), by active ingredients (vitamin A, vitamin C, peptides), by queries (for problem skin, acne, pigmentation);
We tried to exclude non-targeted impressions as much as possible and remove negative words;
in the geotargeting settings, where the coverage was previously set to “all of Ukraine,” we excluded settlements located in the JFO zone, and moved cities with a population of over a million (Kyiv, Odessa, Lviv) into separate campaigns for detailed tracking of effectiveness and more flexible management;
We worked out the extensions to search campaigns in detail. We added additional links, clarifications, promotions, descriptions. We optimized the extensions for mobile devices.