What metrics should you track?
Posted: Mon Jan 27, 2025 5:35 am
What metrics should you track?Metrics are analytical indicators of the product's effectiveness, in our case it is an account/page on a social network. There are metrics for more and less in-depth analysis. Some data is important for business, others for other purposes. But there are indicators that always require careful monitoring and analysis of changes.
Audience reach
This is the total number of unique users who saw a particular publication. The metric is used to assess audience growth and the effectiveness of advertising campaigns.
How to measure reach? It is a percentage of the total number ecuador email list of users from the target audience or the number of unique impressions. For calculation, you can use the formula:
Reach = number of unique users who saw the publication / size of the target audience * 100%.
Engagement
The engagement rate shows how actively the user interacts with the brand. The data concerns reposts, likes, comments.
Used to understand the audience and what content evokes what user reactions.
Engagement can also be measured using a formula, the simplest one looks like this:
Engagement = (Sum of all reactions, comments, reposts) / number of subscribers.
Attraction
This is an assessment of the frequency of visits, determining the channels through which users get to your account/page.
Helps to focus on sources from which you can attract new or return former visitors.
Conversion
Helps determine the percentage of users who performed the target action on the site.
By tracking this metric, we determine how effectively everything we do in social media influences user behavior by stimulating interaction with them.
Audience reach
This is the total number of unique users who saw a particular publication. The metric is used to assess audience growth and the effectiveness of advertising campaigns.
How to measure reach? It is a percentage of the total number ecuador email list of users from the target audience or the number of unique impressions. For calculation, you can use the formula:
Reach = number of unique users who saw the publication / size of the target audience * 100%.
Engagement
The engagement rate shows how actively the user interacts with the brand. The data concerns reposts, likes, comments.
Used to understand the audience and what content evokes what user reactions.
Engagement can also be measured using a formula, the simplest one looks like this:
Engagement = (Sum of all reactions, comments, reposts) / number of subscribers.
Attraction
This is an assessment of the frequency of visits, determining the channels through which users get to your account/page.
Helps to focus on sources from which you can attract new or return former visitors.
Conversion
Helps determine the percentage of users who performed the target action on the site.
By tracking this metric, we determine how effectively everything we do in social media influences user behavior by stimulating interaction with them.