How to Measure Google Maps Ad Performance

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Google Maps advertising tools allow you to track key user actions:

Ad clicks.
Clicks on the "Routes" button.
Clicks on the "Call" button.
If your ads are not getting enough clicks, first of all, we recommend reviewing your geotargeting settings. It is quite possible that you have narrowed it too much, and your ads simply have a very small audience. Try increasing the radius and evaluate the results after adjustments. Remember that not all potential customers are nearby. Someone may be in another part of the city or even outside of it, but they can get there by car in a matter of minutes.

It is very convenient to track results in Google Ads. To do this, select "Ad groups" in the menu on the left. You will see detailed statistics with views, transitions, and click costs for Map china email list elements.

Google Ads Results

Please note that you can get a lot of additional data in the report:

In which of the microdistricts and areas is your advertisement shown more often than in others?
Where do most of your page visitors come from?
How many times have users routed to you?
How many clicks were recorded from Google Maps to the company's website?
This data is important not only to make adjustments to advertising if necessary and increase the effectiveness of the advertising campaign, but also to improve the usability of the site, improve navigation, and refine sections that are of interest to the audience.