To be well organized and navigate your Facebook advertising account without problems, you need to pay attention to the nomenclature . Those who know me know that I am very obsessed with this aspect , not only for the organizational factor (especially if you work in a team) but more specifically for tracking. Look at my campaigns:
How to name facebook campaigns, examples
The rule is simple:
Campaign: Campaign Name
Ad Group: Campaign Name + Ad Group Name
Ads: Campaign Name + Ad Group Name + Ad Name
As you may already be noticing, it is always good that the names you importance of lawyer database choose are sensible and describe the setup at least a little . In my case, the ads are of the same type, but I could have differentiated them as Ad Carousel, Ad Collection, Ad Image. And so on.
The advantage of all this is that you can leverage this precision for UTM parameter tracking . So, when you open Google Analytics you will have a clearer picture.
For each listing, do the following:
How to setup google analytics reports
And here is the magic. As you can see I have assigned dynamic values from the Facebook ad URL parameters that take the content from the name of the Campaign and Group . So in the Analytics reports I will surely have a clearer situation. All this, as you will have understood, depends on how you use the nomenclatures !