There must be a recognizable image

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Content strategy includes:

A content plan is a board where you enter the topics you will publish during the month, as well as the date, time, post text, hashtags, and visual.
Content funnel for feed, Reels, Stories. It is important that the person who came to your page eventually reaches sales. At each stage of warm-up, interest, etc., you use content to encourage them to buy your product or service.
Tone of Voice – how your target audience speaks: does he use professional slang, does he communicate like a schoolboy, like a teenager, etc.
Categories: entertaining content, useful content, image content, where you will talk about your team and your achievements.
The format of presenting the material is long-form or short phrases.
All of these factors determine what type of content you will publish and how to engage your audience .


Texts are copywriting for SMM . Sometimes business owners say they know how to write: vietnam rcs data they once wrote reports, some texts, essays at school. But this is different. Even if you know how to put letters into words, and words into sentences, this is not copywriting for SMM. Copywriting for social networks has its own laws, its own rules, there are certain elements that copywriters must use to engage your audience segment.
design and layout of pages. Every business, every expert who promotes himself should have a set of colors, fonts, elements that he uses for Stories or Reels. Your followers should associate you with your page layout. Therefore, do not use different layouts, you can change it from time to time, once every few months.
For example, I have certain colors, several elements that I use in Stories: stars, arrows, emojis. And followers already know that this is my design.