In addition to general ranking criteria, the following factors influence local search results:
the physical address of the organization (city, district, and even street). The closer you are to the user at the time of the search, the higher the probability of getting into their local search results. To get this opportunity, you should tell the search engine where exactly you can be found. Placing a physical address on the main page of the resource is a great way;
registration in services (Google My Business, Google Maps, etc.). The search engine uses any available sources to collect data about the registered company. One of the most important is Google taiwan email list Business, which displays basic data about the site and its location;
link profile — mentions on external resources and thematically similar sites. For local search results, it is important to pay special attention to authoritative resources in your region. To make SEO website promotion more effective, try to get backlinks from regional media, service aggregator sites, job postings, city forums, and business directories. This will not only help increase link weight, but also increase overall visibility and recognition in the region;
user activity — user behavior on the site, the number of reviews and ratings on other regional resources and services. Do not even try to benefit from fake accounts in Google Maps — it is almost impossible, since careful verification by moderators reduces the likelihood of receiving benefits to a minimum. Instead, motivate your customers to leave reviews about the company by offering various discounts and bonuses. This approach not only has a positive effect on search engine optimization, but also increases the trust of potential buyers;
Factors Affecting Local SEO Promotion
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