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It is recommended to include optimized targeting

Posted: Mon Jan 27, 2025 5:07 am
by sumaiyakhatun26
Optimized targeting can help expand your audience based on similar users, which can lead to more traffic and more opportunities for conversions. However, it can also lead to higher ad spend and less specific targeting.

Therefore, it is recommended to enable optimized targeting when you know it fits your goals and budget, and to conduct testing to assess its impact on the performance of your advertising campaign. If you prefer precise targeting of remarketing audiences, then disabling optimized targeting may be a perfectly reasonable decision.



Yes, frequency capping can be a useful tool for managing the effectiveness of your turkey rcs data advertising campaign and preventing your audience from becoming “bored.” This option allows you to control how many times your ads are shown to the same user over a certain period of time.

It's important to plan and set frequency caps carefully, as too many impressions per user can lead to fatigue and negative perceptions of your ad. On the other hand, too low ad frequency can limit the effectiveness of your advertising campaign.

It is recommended to monitor campaign metrics and results and adjust frequency caps as needed to ensure the optimal balance between frequency and ad effectiveness for your audience.