Possible reasons for the decline in sales speed and solutions
Posted: Sun Dec 22, 2024 7:56 am
If you see that turnover has dropped, find the reasons:
Cause The essence of the problem What to do
The goods have been moved The product lying on the top shelf has been moved. Buyers are used to always taking it from one place, so if during their next visit to the store they do saudi arabia mobile number not see the product in its usual place, they leave It is necessary to check whether the location has really changed. If so, you need to find out what is there now. If the new product is selling better than the old one, leave it as is. If there is an analogue, the demand for which is limping, then urgently return the old product
It's not the right season for the product Some products have a seasonal dependency: ice cream and beer sell better in the summer. And ski suits and accessories - from autumn to mid-winter. If you choose the wrong season, you can lose significant funds Mandatory check of goods for seasonality based on last year's turnover is required. If the business is young - for the entire period of operation. If sales are intermittent, then purchases should be adjusted.
The employees are not working well The product sells poorly if the seller does not know the product range, cannot respond in time, is rude. The client will most likely run to a competitor, where he will feel comfortable and learn the information he is interested in. The product in high demand often runs out - the buyer will go where it is constantly available It is necessary to analyze how the sellers communicate with the buyers. Check how well the consultants know the assortment. It is important that the employees correctly and on time conclude supply contracts to avoid interruptions. If there are comments on the documentation, it must be urgently reissued
The product is too expensive or not needed by buyers In a small town, the demand for branded glasses or silk bed linen will be minimal, but similar affordable products will be in high demand. It is necessary to make sure that the product is selected correctly for the store of your format. Example: the lack of demand for Pringles chips is explained by the fact that their price is very high for a point in a residential area
Suppliers are too far away The product is ordered from out-of-town suppliers. However, there are suppliers much closer. The cost of the product will be higher if more money is spent on delivery. To avoid a product shortage, it is necessary to purchase it in large quantities, spending significant amounts Employees must provide reports on suppliers. It is necessary to check their distance, timing and frequency of orders. It is necessary to have more information about the closest suppliers. It is possible that you purchase goods far from the store, while there is a similar supplier on the next street
Competitors have appeared If similar stores open near you, you need to prepare for an outflow of consumers. If it is a large retailer, it will take away a significant portion of customers. These stores, making purchases in large quantities, set lower prices It is necessary to check whether new retail outlets have opened in the immediate vicinity of you. If so, you need to check how the traffic of visitors has decreased and adjust the purchase depending on this
The product is out of date A product that had previously sold very well suddenly began selling poorly. Do some research. Maybe there is a new product with a similar price or cheaper, tastier, prettier. If so, replace your product with this analogue.
Road repairs changed traffic This situation is not uncommon for large cities. When the road surface is being repaired, transport is rerouted along another line, and traffic drops It is necessary to find out how long the repairs will last and make adjustments to purchases during this time.
Cause The essence of the problem What to do
The goods have been moved The product lying on the top shelf has been moved. Buyers are used to always taking it from one place, so if during their next visit to the store they do saudi arabia mobile number not see the product in its usual place, they leave It is necessary to check whether the location has really changed. If so, you need to find out what is there now. If the new product is selling better than the old one, leave it as is. If there is an analogue, the demand for which is limping, then urgently return the old product
It's not the right season for the product Some products have a seasonal dependency: ice cream and beer sell better in the summer. And ski suits and accessories - from autumn to mid-winter. If you choose the wrong season, you can lose significant funds Mandatory check of goods for seasonality based on last year's turnover is required. If the business is young - for the entire period of operation. If sales are intermittent, then purchases should be adjusted.
The employees are not working well The product sells poorly if the seller does not know the product range, cannot respond in time, is rude. The client will most likely run to a competitor, where he will feel comfortable and learn the information he is interested in. The product in high demand often runs out - the buyer will go where it is constantly available It is necessary to analyze how the sellers communicate with the buyers. Check how well the consultants know the assortment. It is important that the employees correctly and on time conclude supply contracts to avoid interruptions. If there are comments on the documentation, it must be urgently reissued
The product is too expensive or not needed by buyers In a small town, the demand for branded glasses or silk bed linen will be minimal, but similar affordable products will be in high demand. It is necessary to make sure that the product is selected correctly for the store of your format. Example: the lack of demand for Pringles chips is explained by the fact that their price is very high for a point in a residential area
Suppliers are too far away The product is ordered from out-of-town suppliers. However, there are suppliers much closer. The cost of the product will be higher if more money is spent on delivery. To avoid a product shortage, it is necessary to purchase it in large quantities, spending significant amounts Employees must provide reports on suppliers. It is necessary to check their distance, timing and frequency of orders. It is necessary to have more information about the closest suppliers. It is possible that you purchase goods far from the store, while there is a similar supplier on the next street
Competitors have appeared If similar stores open near you, you need to prepare for an outflow of consumers. If it is a large retailer, it will take away a significant portion of customers. These stores, making purchases in large quantities, set lower prices It is necessary to check whether new retail outlets have opened in the immediate vicinity of you. If so, you need to check how the traffic of visitors has decreased and adjust the purchase depending on this
The product is out of date A product that had previously sold very well suddenly began selling poorly. Do some research. Maybe there is a new product with a similar price or cheaper, tastier, prettier. If so, replace your product with this analogue.
Road repairs changed traffic This situation is not uncommon for large cities. When the road surface is being repaired, transport is rerouted along another line, and traffic drops It is necessary to find out how long the repairs will last and make adjustments to purchases during this time.