Colors are used to attract the attention

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Brand Distinction A unique brand design can set your products apart from competitors, making you the first choice for customers over other products, and can ensure that your audience remembers you once they see your advertising campaigns on TV or billboards. 5- Expresses the company’s goals, values ​​and mission. An attractive visual identity communicates your brand story, through the use of appropriate colors, images and fonts that express the company’s identity and the products and services it offers, thus contributing to building a solid mental image in the minds of customers, which helps it succeed in the market.


The most import ant basic elements for designing a engineer database corporate identity To design a successful brand identity that expresses the company’s vision and goals, and also expresses its products and services, it must have: Logo The logo is the visual symbol of your company and is an important element of your brand’s distinction; it is the customer’s first gateway to knowing you, so your logo must be clear in conveying your company’s message, and it must be distinctive so that it remains stuck in the minds of customers. The unique logo also contributes to creating a mental image that distinguishes your company from competitors in the market, and attracts more new customers.


Colors in brand identity colors of consumers, which affects their purchasing behavior. Studies have shown that 65-90% of a consumer’s evaluation of a brand is based on color alone. Therefore, the designer must pay attention to the connotations of colors when designing the logo and choosing colors that are attractive to the customer’s eyes, but must be compatible with the logo and the company’s identity. Fonts Attention must be paid to the type of fonts used in designing the company’s brand identity, because they contribute to defining the company’s personality and the feeling it is trying to convey to the audience.