Mistake 1. Incorrect selection of goals

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Next comes Ads Manager. It can be either in your personal profile or created in Facebook Business Manager. It is more convenient to access it from your client, especially if you are not the owner of the company. It is important to remember that Facebook limits the number of business managers, advertising accounts, etc. created, so you should carefully manage these resources.

The most common mistake beginners make is thinking that Ads Manager is somehow related spain rcs data to a business page. The Ads Manager is where ads are created, and you can create ads for any page you have access to. So blocking something in one Ads Manager doesn't affect the others.


Initially, when you create an ad and click the “Create a Business” button on Facebook, the system asks you what your goal is with your ad. This is important because it determines what exactly you want to get from Facebook. This is where certain nuances and problems often arise.

Incorrect selection of goals

Some choose reach when they need leads (inquiries from potential customers). It’s also important to understand that the main thing is to determine what specific results you expect. If you need leads, then you should focus on them, especially if you have your own website. In this case, you can choose the “interest” or “sales” objective and set up conversions.