How to encourage a client to take a survey
Posted: Mon Jan 27, 2025 4:38 am
The motive that encourages a target action may be:
Direct requests (the main thing is not in an ultimatum form, plus, you need to come up with a clear justification, for example, a desire to improve the quality of service, collecting statistics to change the current assortment, etc.).
Elements of the game ( gamification , if presented correctly, can show high efficiency results).
A gift or lead magnet (useful content, discounts, promo south-africa phone number data codes, or something else instead of a simple “thank you”).
Conclusions and recommendations
Surveys in advertising mailings can solve various applied problems – from stimulating activity to conducting marketing research.
In any case, before creating a survey, it is very important to carry out high-quality preparatory work: formulate tasks, think through the concept, create content and work on a “shooting” design. The technical side of the issue is no less important - you can collect feedback from subscribers using different schemes, but not all of them are suitable for novice marketers.
The simplest and most accessible approach is to use a specialized online service, such as WebAsk .
More complex – your own scripts and transfer of additional parameters inside links. In this case, you will have to set up integration with analytics systems, with receiving sites or with CRM systems.
Direct requests (the main thing is not in an ultimatum form, plus, you need to come up with a clear justification, for example, a desire to improve the quality of service, collecting statistics to change the current assortment, etc.).
Elements of the game ( gamification , if presented correctly, can show high efficiency results).
A gift or lead magnet (useful content, discounts, promo south-africa phone number data codes, or something else instead of a simple “thank you”).
Conclusions and recommendations
Surveys in advertising mailings can solve various applied problems – from stimulating activity to conducting marketing research.
In any case, before creating a survey, it is very important to carry out high-quality preparatory work: formulate tasks, think through the concept, create content and work on a “shooting” design. The technical side of the issue is no less important - you can collect feedback from subscribers using different schemes, but not all of them are suitable for novice marketers.
The simplest and most accessible approach is to use a specialized online service, such as WebAsk .
More complex – your own scripts and transfer of additional parameters inside links. In this case, you will have to set up integration with analytics systems, with receiving sites or with CRM systems.