The first thing to worry about is that the site is optimized for search engines and that it does not have any technical errors within it. To ensure this, the quickest way is to use an SEO tool that scans all the pages of the site, or at least the most strategic ones that are needed to be found by potential customers.
You can try SEMrush’s Site Audit , which checks the health of your website in minutes, tells you which errors to fix first, and tracks your web optimization progress to improve your online presence.
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Your tour operator's Digital Marketing activities must also follow a very specific logic: that of the booking funnel , i.e. the booking path that the user on our website will have to follow - and along which you will have to guide what you will get inside the engineer database them step by step. How? Through very specific Digital Marketing tools.
For further information: How to create a strategic funnel .
Tools to attract bookings on your website
Keyword. A website that respects itself must be optimized not only for the user experience but also and above all for search engines. To ensure that search engines promote your tour operator's website, it is necessary to create strategic content, set according to a precise Content Marketing strategy on targeted keywords. Which ones? Those most in line with the tourism sector, tours and experiences you offer and which at the same time are also the keywords most searched for by your potential customer.
Blog. The Blog is the part of the website that you can update more frequently, adding fresh and quality content that can bring more traffic to your website. Even in this part of your marketing plan you will have to work strategically, ranging from territorial marketing, to promote the beauty of the destinations you serve, to the creation of extremely useful content for your audience.
For more information read the post: How to Write Great Blog Posts with SEO Writing Assistant