Sending mailings to non-existent mailboxes and spam traps is tracked by mail services and ultimately affects your reputation. We validate emails through a special Telegram bot - uChecker .
Check the availability and functionality of the unsubscribe link
If the mailing service provides access to download its HTML templates, that's cool. You can create any letter design. But in this case, you may accidentally forget to insert a link to unsubscribe from mailings. This situation is unacceptable. This can have an extremely negative impact on your reputation - dissatisfied customers can complain about you at any time. About all the mandatory elements of email letters in mailings .
Warm up the audience
Trigger mailings are the best way to cope with such tasks - chains of letters launched by some events. For example, this could be filling out a form on a website, an approaching important date/holiday, etc. Brevity and concern only on important occasions is good. But it is advisable to consistently introduce new users to some of the capabilities of bahamas phone number data your service, show the basics of working with a personal account, tell about important nuances, etc. These are the so-called Welcome chains or welcome letters . It is equally important to gradually warm up the domain and mail server. Too large volumes for mailing may cause questions from mail services.
Check your emails before sending them
Many people forget about this step or intentionally skip it to save a little time. You shouldn't do that. Any mistake can turn against you. And it's not just about poor layout or typos. The letter may contain confidential information, technical notes, broken links, etc.
Analyze your mailing list metrics
It's easy to say "use analytics ". In fact, this is a huge and quite important layer of work. At a minimum, you need to monitor how the bounce rates behave (this is the number of unsubscribes and hits in spam). If they grow from mailing to mailing, then this is a reason to think about the chosen strategy and the quality of the content. If growth was noticed on a specific template, this is a reason to review/rework it, etc. More details about all the mailing performance indicators in the material about KPI .
Use split testing
A/B testing allows you to understand which email template will be more effective. You change the presentation or add/remove certain elements, make something bigger, something smaller, but how do you know that your users like it? You need to send out different versions of the email and collect feedback in the form of the same open/click rates. It’s good if your mailing service has special tools for A/B testing.