Analyze your rivals' SEO efforts
Posted: Mon Jan 27, 2025 4:29 am
If your competitors outrank you in organic search, they might also get more clicks, generate more leads, and earn more money.
With the Organic Search tool, you can monitor the visibility of a target website on features of our advertising database search engines day by day. Let's continue the analysis of our example site and see how leroymerlin.it is doing in organic search:
example case to see the performance of a site in organic search
At a glance, you can discover:
The total number of keywords of the target website with organic rankings (in Google's Top 100), presented graphically.
The expected monthly traffic from those keywords.
The estimated cost of organic keywords listed in your Google ad text.
Branded and non-branded traffic volumes .
You can get more details about the keywords that allow your competition to reach the top positions in organic search:
Discover their most successful keywords.
Get an idea of consumer behavior based on search frequency.
View the most popular pages that users have found through organic search.
Gather ideas on how to optimize your campaign to increase placements and conversions.
sample site keyword research for organic search
There are two more ways to dig deeper into your competitors’ SEO strategy:
Find weaknesses in your competitors' strategy with the Backlink Gap tool . You can add root domains, subdomains or URLs as competitors. A good way to use this information is to reach out to resources that link to your competitors, but not to you.
Improve your content marketing strategy with Keyword Gap . The tool allows you to compare multiple competitors side by side and see all the similarities and differences between keywords (organic, paid, or PLA) for up to five competing domains.
With the Organic Search tool, you can monitor the visibility of a target website on features of our advertising database search engines day by day. Let's continue the analysis of our example site and see how leroymerlin.it is doing in organic search:
example case to see the performance of a site in organic search
At a glance, you can discover:
The total number of keywords of the target website with organic rankings (in Google's Top 100), presented graphically.
The expected monthly traffic from those keywords.
The estimated cost of organic keywords listed in your Google ad text.
Branded and non-branded traffic volumes .
You can get more details about the keywords that allow your competition to reach the top positions in organic search:
Discover their most successful keywords.
Get an idea of consumer behavior based on search frequency.
View the most popular pages that users have found through organic search.
Gather ideas on how to optimize your campaign to increase placements and conversions.
sample site keyword research for organic search
There are two more ways to dig deeper into your competitors’ SEO strategy:
Find weaknesses in your competitors' strategy with the Backlink Gap tool . You can add root domains, subdomains or URLs as competitors. A good way to use this information is to reach out to resources that link to your competitors, but not to you.
Improve your content marketing strategy with Keyword Gap . The tool allows you to compare multiple competitors side by side and see all the similarities and differences between keywords (organic, paid, or PLA) for up to five competing domains.