The example of Whirlpool and THRON:
Among the pioneers in the adoption of these intelligent content management strategies is Whirlpool . The multinational, world leader in household appliances, with a market presence in more than 40 countries and with over 180 sites to manage (including those of partners and retailers), has a very complex distribution infrastructure.
For this reason, it has decided to centralize all digital content in a single platform to feed all proprietary and partner sites. This is the Enterprise Content Platform THRON , which allows shared workflows to be enabled that usefulness of self employed database allow employees but also external parties to work, according to specific permissions assigned, on the same version of the content and to intervene step by step in the different phases of its life cycle.
By replacing the file in the platform, it is automatically updated in the various channels in which it is published: brand consistency is protected and it is possible to have unique metrics on their use, thanks also to the implementation of Content Intelligence.
We can see first-hand the KPIs obtained with the KitchenAid case , which is part of the Whirlpool group. Preparing product images to be published on the e-commerce windows required three days of work. With THRON, which automates this process thanks to its intelligent cropping function, KitchenAid has reduced it to one day, reducing the time spent by 66% .
Centralizing all content in one platform has eliminated the time spent manually updating all channels. Now you just replace the file centrally and it automatically updates in all front ends where it has been published.