There is an advanced feature called "automatic matching
Posted: Sun Dec 22, 2024 7:26 am
I found the max CPCs I had entered for those same terms in my other campaigns was well below the max CPC of "red widgets". The net was that I was paying twice as much for these keywords (since it was attributing the clicks to the term "red widgets"). I can understand if this was happening because the other campaigns had reached their daily max budget - but they hadn't. So what’s next? I assumed that I could turn off this feature via the "Settings" tab in the campaign interface.
That I apparently had opted into. But even aft uk email address list er making this change, I was still seeing more than a dozen terms when I expanded that one keyword phrase. I then figured that I could control this by changing the match type from "broad" to "exact". But even that didn't work. Finally I resorted to adding negative keywords to the ad group too. While that seemed to help, I'm still seeing additional terms tied to my keyword phrase.
Google should make this expended matching into an opt-in feature. The fact that Google is doing this broad-matching is unacceptable in my eyes. Here’s the kicker - even the conversion tracking data that we are seeing in our Web Analytics tool is skewed by this. Here's what I mean: When a user searches Google.com for "yellow widgets", and they click on our ad, we expect that Google would pass into our web analytics that there was a search on "yellow widgets".
That I apparently had opted into. But even aft uk email address list er making this change, I was still seeing more than a dozen terms when I expanded that one keyword phrase. I then figured that I could control this by changing the match type from "broad" to "exact". But even that didn't work. Finally I resorted to adding negative keywords to the ad group too. While that seemed to help, I'm still seeing additional terms tied to my keyword phrase.
Google should make this expended matching into an opt-in feature. The fact that Google is doing this broad-matching is unacceptable in my eyes. Here’s the kicker - even the conversion tracking data that we are seeing in our Web Analytics tool is skewed by this. Here's what I mean: When a user searches Google.com for "yellow widgets", and they click on our ad, we expect that Google would pass into our web analytics that there was a search on "yellow widgets".