Pinterest Advertising: Interests

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You mark each photo with something like labels, which, when clicked, display detailed information about the products in the photo to Pinners.

A good practice is to add a maximum of 4-6 such designations and redirect from each to the appropriate content on the page. So that the user can purchase the advertised goods.

Pinterest Ad Targeting
When it comes to targeting your Pinterest ads, you can choose from standard metrics like gender, age, location, language, and devices.

There are also much more interesting variants than demographics, geography, poland rcs data etc. Among them: interests, keywords, location, and the icing on the cake, the recipients.


There are thousands of interests that you can choose from when targeting, which makes me very happy every time because it allows me to precisely select the recipients.

You can use a filtered list when creating a campaign or use interest codes in the form of Pinterest-imposed identifiers, based on which you create a simple .csv file (the system allows you to download a sample spreadsheet indicating which parameters are needed) and send it, without having to click through the list in the panel.