Recently, Atmosphere took place , the annual event in which the giant Google brings together professionals from all over the world to discuss the future of business. This edition was dedicated to the Culture of Innovation , a culture on which the company bases its success. Innovation is to Google what the secret recipe is to Coca-Cola, it is what makes them great. In this case, Google expresses that there is no secret formula, but there are some basic principles to make your company an innovative company. Here they are:
THINK ABOUT MULTIPLYING BY 10
If your goal is to improve by 10%, think about how you can improve free australian email leads 10 times more. Looking for big goals helps you find big solutions. It's a way to make sure we don't just think small or set our limits too soon. Keep searching and don't be afraid to take risks. There are no small dreams.
LAUNCH, LISTEN, RE-LAUNCH
Grand openings are a thing of the past. A company presentation and a striptease have one thing in common: the longer, the better. Test the market The concept is related to Ries’ Lean Startup. Launch first versions, give them to your most valued customers to try out (who will in turn feel valued), listen to their opinions and adapt to them. It is a way to validate your business little by little, to secure your investment and to incorporate needs that had gone unnoticed.
SHARING IS LIVING… AND GROWING
It’s no coincidence that “innovation” and “collaboration” rhyme. They are words meant to go together. Share as much as possible with your employees , only then will they feel part of the company and have enough information to collaborate with their best ideas. Create a complicity in which your employees feel proud to be part of your company to ensure that you are all rowing in the same direction.
THE TRASH CANS ARE FULL OF GOOD IDEAS
You never know where you'll find a great idea. It's important to put all your attention around you, listen to your team and make them feel heard. The more we think, the more we come up with! The maintenance man may notice when emptying the bins that all our customers throw away our brochures and think: Could we put the information in something useful so they don't throw it away? We can't risk losing touch with great ideas.
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