In the context of expectations for Google Ads in 2024, it can be noted that recent years have witnessed a strategic simplification of the platform settings. This opens up opportunities for businesses with limited budgets, allowing them to create effective smart campaigns, provided that they have product feeds, quality GA4 analytics and search engine optimization. The absence of these components can make it difficult to achieve positive financial results. Therefore, to successfully work with Google Ads in 2024, it is recommended to focus on fulfilling these conditions.
What types of advertising should you focus on in 2024? First, Google Performance middle east rcs data Max attracts attention, promising maximum efficiency. It is also recommended to pay attention to Google Shopping, search campaigns and video advertising. Adapt your website to the requirements of these areas, and you will be ready for a successful advertising season in 2024.
The impact of artificial intelligence on the online advertising market: innovations and prospects
When considering the impact of AI on the online advertising market, it is safe to say that this technology is explosively improving interaction with the audience, similar to chat support. It is a real “rocket bomb”, especially in terms of creative direction. Artificial intelligence has been effectively implemented in Google Ads, Facebook Ads, TikTok Ads, and even search giant Google has announced the implementation of updates based on artificial intelligence.
Google Ads in Ukraine
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