About career development in marketing

[sumaiyakhatun26]

Work in an IT company

Working in an IT company: I often take my computer with me to any events

By profession, I am a chemist. I liked all the complex processes in this science: breaking them down into small steps and finding explanations for how we got B from A. I also needed my analytical mindset skills in Google Analytics. I got there thanks to the first contractors for SEO promotion of a delivery service website. And with the opening of access to this service, a whole secret world opened up for me! I was delighted with the capabilities of this service, which analyzes the behavior of site users. Since then, I have immersed myself in digital marketing.


In 2016, I signed up for my first training at WebPromoExperts — the course “ Comprehensive Internet Marketing ” during my maternity leave in 2015. It was three months of detailed work with experts who are now considered gurus mexico rcs data in their fields. These are Anton Voronyuk (Director of Business Development at WebPromoExperts and Webpromo), Serhiy Zhelep (Head of Digital at doubleAA), Serhiy Koksharov (SEO blog Devaka), Volodymyr Galika (Managing Partner at NGN.agency), Alina Dykuha and Oleksandr Rys (SendPulse), Dmytro Kudrenko (E-Sputnik), Oleg Piddubny (Google Ads), and others. I still follow the professional development of these specialists and learn from their cases and strategies for developing products or services.

During the course, we performed a lot of practical homework using a working business case. Students were provided with leading software solutions for internet marketing: SerpStat, Ahrefs, Content.ua, BuzzSumo, and of course Google Ads (then it was still Google Adwords), Google Analytics, Google Tag Manager, email newsletter services, and much more.