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Target group research should always be done before you start operating in the market . Its task is to identify the optimal audience, an essential procedure in virtually all cases where we want to offer something to oman phone number consumers and be successful in doing so. It involves determining customer preferences and whether products or services targeted at them are suitable. Consumer research is crucial for both regular and new customers, as it helps to strengthen relationships with the former and attract the latter. Knowing the customer profile is a task that, if done correctly, can make a real difference to a company's bottom line. Understanding exactly who the target audience of your products or services is will allow you to better understand their needs.

The basis: clarify your objectives



First of all, there are two basic steps to take before you start surveying target groups. First, you need to know your product perfectly, its strengths and weaknesses, its potential in a specific market and the opportunities it offers to the consumer. This knowledge narrows down the potential audience and this is where you need to make the second point: know your customer perfectly (or rather your total customer), that is, find out what type of consumers you want and can reach. A clear definition of the objective will greatly facilitate the path to it and reduce the probability of failure.