From the editorial team

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For many sites, it is common to have traffic but no leads. And this is despite the fact that the marketing department releases tons of new articles every month. The key reason for this is a chaotic approach to content marketing, without a clear strategy and understanding of what and for whom you are writing. I was familiar with this until four years ago I discovered the concept of a content funnel, which changed everything in my understanding of working with content.

So in this article, we'll talk about what a content funnel is and how it can malaysia rcs data help you stop being just a content conveyor and become a savvy marketer who calculates everything in advance.

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What is a Content Marketing Funnel: It All Starts with TOFU (and It's Not About Cheese)
A content marketing funnel is a model that helps you visualize your content strategy and engage with your potential lead at different stages of their customer journey: from the first visit to your website to completing a targeted action. In fact, a content funnel replicates a sales funnel, but it focuses on how to use marketing materials to meet the user’s needs at each stage of their interaction with your company and move them further along the funnel.