Most sub-brands operate in different industries

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Variety of segments. that are not always related to each other, which can make it difficult for consumers to understand the company's activities.
Potential problems. Problems with one of the sub-brands can affect the structure as a whole. For example, problems with one sub-brand can affect the customer loyalty of other sub-brands, using the loyal customer base of the main brand.
For example, in the monolithic Apple brand architecture, the parent laos rcs data brand has a large loyal customer base. Sub-brands such as the iPad, iPhone, iMac, Watch, and TV use this loyalty to grow their capital and attract new customers. The parent brand Apple sets the standard for quality and innovation, which allows the sub-brands to effectively leverage this prestige and attract consumer attention. This interaction between the parent brand and the sub-brands allows for high levels of loyalty and contributes to the success of the entire Apple product portfolio.

House of Brands
The House of Brands approach is the opposite of a monolithic architecture, as in this structure there is no direct connection between the main brands and sub-brands. It is characterized by the fact that the name of the parent company is often left in the shadows, and the new brands are distinguished by their positioning, functions, target audience and characteristic identity .