The mixes are actually very standard
Posted: Sun Jan 26, 2025 10:13 am
If we already have a certain level of brand knowledge, or Consideration, then of course we can also invest additionally in tools related to eCommerce, tools related to the transition, or bringing the consumer to the point of sale.
For example, if you take the same search, you will see that it is the most effective promotion tool even in Pharma.
The ROI (Return On Investment) efficiency of search in Farma indonesia rcs data usually ranges from two to three. This means that by investing one hryvnia in search, you get two or three hryvnias of net profit in sales, that is, not just sales, but net income from this sale.
If you compare it to other categories that have historically been very active in digital, you can take the same communication and retail, you can basically use the same media mixes to actually increase your effectiveness.
There is one important thing to note: digital is about big numbers. It is impossible to invest, say, 10,000 hryvnias and expect your sales to increase by 10 million. Because de facto, if we look at all the research, advertising directly affects sales by only 10%. That is, by investing a nominal 1 million hryvnias in an advertising campaign, you can expect an increase in sales by 600,000 hryvnias per unit of time. However, this million will significantly help raise your baseline.
For example, if you take the same search, you will see that it is the most effective promotion tool even in Pharma.
The ROI (Return On Investment) efficiency of search in Farma indonesia rcs data usually ranges from two to three. This means that by investing one hryvnia in search, you get two or three hryvnias of net profit in sales, that is, not just sales, but net income from this sale.
If you compare it to other categories that have historically been very active in digital, you can take the same communication and retail, you can basically use the same media mixes to actually increase your effectiveness.
There is one important thing to note: digital is about big numbers. It is impossible to invest, say, 10,000 hryvnias and expect your sales to increase by 10 million. Because de facto, if we look at all the research, advertising directly affects sales by only 10%. That is, by investing a nominal 1 million hryvnias in an advertising campaign, you can expect an increase in sales by 600,000 hryvnias per unit of time. However, this million will significantly help raise your baseline.