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The logo is a company's distinctive sign, its "face" and the main reflection of the brand image. It is a key element in the formation of identity, which is often the basis for the development of other design elements.
Branding elements. At this stage, various components are developed, such as business cards, flyers, letterheads, banners, corporate clothing, and others, depending on the size of the advertising campaign and the specific needs of the brand. Each element should collectively carry the design concept and express a single “message.”
Image normalization. At this stage, professionals focus on harmonizing all elements of the brand identity to “fit” them to each other as much as possible. These are the final adjustments to achieve effective visual integrity of the brand image.
Design on social networks and the Internet. Social networks, a personal website, an email canada rcs data signature are also components of the identity, which must identically reflect the design and style of the brand. Depending on the goals and scope of the company's activities, the elements of the identity may change or vary.


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Identity and its practical role in brand development
The discussion of the effectiveness of brand identity can go on endlessly, but it is best to understand its impact in a practical context.

First, it’s important to note the difference between identity and corporate style and why these terms need to be distinguished. While it can be easy for the average consumer to confuse the two concepts, there is a difference: