Will online information find its growth model?

[shishir.seoexpert1]

Faced with the growing competition – for many years now – from the free press and the mass of information on the Web, the objective of the media is to find a stable economic model. Among the existing solutions, there is that of the digital subscription . In Europe, populations are more or less inclined to pay for online information. While in Norway 45% of inhabitants have at least one digital subscription, this figure falls much lower in France, where only 11% of the population pays for an online media . It is in the United Kingdom that this figure is the lowest: 6%.



Thanks to a study conducted by the Reuters Institute, and presented by gambling data brazil Nic Newman at Médias en Seine, we discover the reasons why the public pays for online information. The following are cited: access to quality and exclusive content ; practicality – the digital model makes information accessible everywhere and all the time; support for editorial staff . The question then arises: how can we convince the public to pay for online information? While many people say that “ nothing will convince them ” (50% in the United Kingdom and 40% in the United States), others say that a lower or flexible price, access to ad-free content and “ richer and more valuable ” content could encourage them to subscribe .

In France, the Covid-19 crisis has led to several changes in the national daily press. The lockdown acted as a trend accelerator, shifting consumption more quickly to online media and thereby increasing the number of digital subscribers . Les Échos, for example, increased its number of subscriptions fivefold. Similarly, Le Monde gained 130,000 digital subscribers during the lockdown. Thus, in 2021, the turnover linked to these subscriptions is estimated at 50 million euros , enough to pay the entire editorial staff, says CEO Louis Dreyfus. The example of the specialist daily L'Équipe is different but just as striking. The newspaper did not benefit directly from subscriptions linked to the lockdown, as the editorial staff had to reinvent itself after losing the very essence of its content: sport, which was shut down for several months. The newspaper then reviewed its online presence, transforming its website into a “ full-fledged streaming platform ” . The result: L’Équipe is now experiencing a very strong rebound and is gaining subscribers.