Instagram is one of the most used social networks in the world, and in addition to having very high engagement saudi arabia number rates, it is an essential means of connecting with your audience and generating visibility for your brand.
Research shows that the app is increasingly being used for lifestyle purposes. Shopping research and brand awareness are also uses for Instagram.
But one of the biggest problems with Instagram for business accounts has always been managing posts.
Luckily, the platform's API allows users to schedule posts through software and also directly through Instagram itself.
Planning for social media is essential. Having an editorial calendar, a well-designed topic map and planned posts will make all the difference, ensuring a constant presence on social media and in the minds of your audience.
A scheduling system can make your business’s life easier. Instead of posting at the exact time you want to publish, you can post all of your images or videos for the week at once, scheduling when the post should go live.
Ideally, your company should be able to post regularly, defining how many times a week the content should be published, as well as the number of daily posts.
Additionally, you’ll need to figure out what the best times to post are. By better understanding your audience, you’ll be able to understand what time of day people engage best with your published content.
This way, it will be easier to find out which topics are most relevant to users. This increases the chance that they will interact with your posts and be more likely to make a purchase.
In other words, scheduling is the best way for you to ensure that posts will be published and for you to have greater control over the content strategy adopted.
Now, let's understand how scheduling happens in practice.
How to schedule posts directly on Instagram?
After many requests and pleas, Instagram has finally released an official tool for scheduling posts.
Although it is not necessarily native, since scheduling is not done through the app, you can now schedule posts directly from the platform.
Creator Studio is available in Facebook Business Manager and is very easy to use, as we will show below: