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CONTEXT
The end of the year is a crucial period for Courir between Sneakers Friday and Christmas Deals. It is the ideal opportunity to strengthen its relationships with its customers, build loyalty and boost sales. But it is also a period when customers are under strong commercial pressure and it is important to create innovative mechanics and experiences in poland number for whatsapp order to stand out. Courir, always looking for innovation, has therefore decided to explore the possibilities offered by the RCS channel for its end-of-year campaigns.
OBJECTIVES: Stand out from the competition during a key period of high commercial pressure and boost conversions
SOLUTION
Courir and Sinch have capitalized on the enriched nature of RCS, which is now the top performing format for boosting redirects and conversions. The enriched content available directly in the messaging channel (GIF, image, video) helps gain visibility and captivate customers. The customer journey is also optimized thanks to the CTAs visible upon receipt of the message. It is important to address non-compatibles via Rich SMS (here redirection) to offer them a similar experience (with 1 additional click on the URL) and to be able to subsequently address non-clickers at the end of the operation.
RESULTS
The results of this first RCS campaign are very promising. With a click-through rate of 7% for the RCS channel, Courir exceeds the market average by 2.5 times and even doubles the performance of Rich SMS. In addition, the return on investment for RCS is very positive, with an ROI of 137%, thus exceeding the 94% recorded for Rich SMS. These figures confirm the potential of RCS to strengthen customer engagement and boost conversions significantly.
"Sinch always offers us new ideas and technologies to innovate and diversify. We wanted to test the RCS even though our base is mostly incompatible. A promising first test that gives us ideas for new tests and even more optimization avenues thanks to the support of the entire Sinch team" explains
Chloé HERBAUT, Animation and