How to set smart goals for email marketing
Posted: Sun Jan 26, 2025 4:43 am
A pop-up notification with ads appeared on the unsubscribe page of one of the most famous brands in the world. It was quite annoying, given that the notification was quite large in size, and the brand does not provide a single opt-out option. So I had to close this popup to enter my email address and confirm unsubscription. Tip Allow users to unsubscribe from all your newsletters Nowadays, many companies run several campaigns per week.
With one email, they share brand bahamas telegram number list news, while with the second email, they send their recent blog posts. Or they simply run different campaigns for various sections of the blog. For example, HubSpot allows you to choose news based on the topics you are interested in: marketing or sales. Of course, you can choose both. CNN carries out different campaigns on more than topics. Therefore, when a user unsubscribes from a topic, they may also want to unsubscribe from other topics they have previously chosen.
Therefore, it is quite reasonable and very kind of you to allow users to unsubscribe from all newsletters at once. Unsubscribe from all newsletters (Source: Sleeknote unsubscription confirmation page) Recommendations to reduce the unsubscription rate According to KnowledgeBase statistics, the of unsubscribes per newsletter is within marketing standards. However, there is something you can do to decrease this number or at least keep it within the norms.
With one email, they share brand bahamas telegram number list news, while with the second email, they send their recent blog posts. Or they simply run different campaigns for various sections of the blog. For example, HubSpot allows you to choose news based on the topics you are interested in: marketing or sales. Of course, you can choose both. CNN carries out different campaigns on more than topics. Therefore, when a user unsubscribes from a topic, they may also want to unsubscribe from other topics they have previously chosen.
Therefore, it is quite reasonable and very kind of you to allow users to unsubscribe from all newsletters at once. Unsubscribe from all newsletters (Source: Sleeknote unsubscription confirmation page) Recommendations to reduce the unsubscription rate According to KnowledgeBase statistics, the of unsubscribes per newsletter is within marketing standards. However, there is something you can do to decrease this number or at least keep it within the norms.