How to enhance and make your email campaigns mobile-friendly
Posted: Sun Dec 22, 2024 7:07 am
The numbers don’t lie: email opens on mobile devices have grown by more than 400% since 2011 and reached 47% in March 2014 (see graph below), the average campaign open rate is just 22% and the click rate is just 3% ( for Professional Services companies, but all other sectors are similar ).
How can you respond to this data and create truly effective mobile email marketing campaigns? Here are some tips.
Respect the recipients’ routines and time: meal times, rest periods, and leisure habits. A cell phone is a personal item and there are times when the target is much less likely and thailand number for whatsapp less willing to pay attention to your message.
Optimize the layout for mobile: choose an attractive template that automatically adjusts to any device – responsive layout,Scalable and fluid, with text, images, links and calls-to-action clearly visible and organized regardless of the screen size. Opening an email on a mobile device must provide a user experience that is as good as on a desktop and as conducive to taking the next step. Clicking a button? Tapping a link? Pressing a phone number? Don't forget that your fingers are not as precise as a mouse! There are excellent platforms with free versions that are already optimized for different email clients (Gmail, Outlook, Apple Mail, etc.) and screen formats (desktop, tablet, smartphone), such as Mailchimp , Campaign Monitor , Antwort and Zurb , among many others with low monthly fees, such as the Portuguese e-goi .
Give new dynamics to marketing with mobile technologies: take advantage of the various tools available on the market to create a distinctive and interactive campaign.
Pay special attention to the subject and preheader: the subject of the email is critical enough to make the recipient click or delete the email. The preheader is the text that appears above the header image and is one of the most premium places, as it is visible even without opening the email. Get inspired and dedicate a little more time to be able to surprise from the first impression.
Be careful with the placement of unsubscribe: When placing it near a call-to-action, one wrong or quick move could lead the recipient to unsubscribe from your emails by mistake.
Practice makes perfect, so test, test, test, evaluate reports, adjust and PLEASE make sure your message is valuable to your target audience . Never forget that content is king in any communication medium and that email marketing continues to be an effective way to convert leads into customers and customers into fans as long as the recipients belong to these two categories and are properly qualified and followed up. Don't waste time, money and resources "talking" to those who don't want to "hear" you, and take advantage of the best of inbound marketing .
How can you respond to this data and create truly effective mobile email marketing campaigns? Here are some tips.
Respect the recipients’ routines and time: meal times, rest periods, and leisure habits. A cell phone is a personal item and there are times when the target is much less likely and thailand number for whatsapp less willing to pay attention to your message.
Optimize the layout for mobile: choose an attractive template that automatically adjusts to any device – responsive layout,Scalable and fluid, with text, images, links and calls-to-action clearly visible and organized regardless of the screen size. Opening an email on a mobile device must provide a user experience that is as good as on a desktop and as conducive to taking the next step. Clicking a button? Tapping a link? Pressing a phone number? Don't forget that your fingers are not as precise as a mouse! There are excellent platforms with free versions that are already optimized for different email clients (Gmail, Outlook, Apple Mail, etc.) and screen formats (desktop, tablet, smartphone), such as Mailchimp , Campaign Monitor , Antwort and Zurb , among many others with low monthly fees, such as the Portuguese e-goi .
Give new dynamics to marketing with mobile technologies: take advantage of the various tools available on the market to create a distinctive and interactive campaign.
Pay special attention to the subject and preheader: the subject of the email is critical enough to make the recipient click or delete the email. The preheader is the text that appears above the header image and is one of the most premium places, as it is visible even without opening the email. Get inspired and dedicate a little more time to be able to surprise from the first impression.
Be careful with the placement of unsubscribe: When placing it near a call-to-action, one wrong or quick move could lead the recipient to unsubscribe from your emails by mistake.
Practice makes perfect, so test, test, test, evaluate reports, adjust and PLEASE make sure your message is valuable to your target audience . Never forget that content is king in any communication medium and that email marketing continues to be an effective way to convert leads into customers and customers into fans as long as the recipients belong to these two categories and are properly qualified and followed up. Don't waste time, money and resources "talking" to those who don't want to "hear" you, and take advantage of the best of inbound marketing .