Steve's Apple is one of the most valuable companies in the world and, as we will discuss throughout this article, it created the first personal computers, the Apple II and the Macintosh, based on Xerox technology.
Steve values innovation more than anyone else and was one of the first to put user experience first.
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Bill Gates founded Microsoft in 1975 and, like Apple, allowed computers to philippines country code number reach more people through the Windows operating system.
Unlike Steve Jobs who focused on experience and design, for Bill the most important thing was the development of software and operating systems.
So much so that Windows created by Microsoft is used by 96.17% of Brazilians according to a survey carried out in 2022.
Some of the lessons we share here are based on a real story involving Xerox.
Xerox Parc was a technological research and development center created by the company in 1970 in Palo Alto, California.
This place was the birthplace of many technologies we use today, including:
The user interface was implemented in the Xerox Alto and released in 1973.
Apple and Microsoft operating systems were created based on it.
Mouse.
Ethernet, a computer networking standard.
Laser printers, one of the only technologies marketed by Xerox.