When browsing the web, users make decisions quickly, and those decisions can mean the success or failure of your business. According to research , it takes about 50 milliseconds for a user to decide whether they will stay on your website or leave. That's just one-twentieth of a second!
It’s time to start thinking critically about your company’s website. If you’re looking to improve your website in 2022, read on for our favorite interactive elements you may want to consider adding.
Provide video content
Perhaps one of the biggest challenges of digital is the distance usa phone number list creates between a user and a company. Verbal interactions provide the opportunity for a genuine connection . Written content, on the other hand, leaves a lot up to the reader’s interpretation. Tone, emotion, and personality can be lost through digital. This can translate into lost business for your company.
Luckily, video content is here to save the day. Video content gives you the opportunity to talk about your products, goods, or services in the same way you would in person. It humanizes your brand and allows you to make a real connection with visitors. Your company is no longer a nameless, faceless entity; it has a real, trustworthy human being behind it.
When it comes to video content, the possibilities are endless . You can use video content to explain your products or services. This is especially useful if your offerings or processes have complexities. You’ll be able to tell the story behind your company and how it came to be. Do you have satisfied customers? Why not work with them to create a testimonial about their experience?
SmartMove, a tenant background screening company, features a video testimonial from a satisfied landlord on the homepage of its website. Source: SmartMove
SmartMove, a tenant background screening company, features a video testimonial from a satisfied landlord on the homepage of its website. Source: Smart Move
Below are some best practices to guide content creation:
Keep your videos short – 30 seconds to a minute is ideal
Design to play without sound by adding subtitles
Use your keywords in your video title and description – this can help improve SEO
Create an SEO-optimized YouTube channel and add your videos; even if the video is embedded on your site, the presence of your video on Google-owned YouTube will improve SEO rankings.