The platform adopts a new strategy with the intention of improving the user experience by changing the mechanism of its algorithm.
ITDO Blog - Digital agency for Web development, APPs, Transformation and Digital Marketing in Barcelona
ITDO Blog - Digital agency for Web development, APPs, Transformation and Digital Marketing in Barcelona
June 5, 2024 — 4 minutes reading time
Instagram launches an update to its algorithm that changes the rules of the game
Image by @karsten116 on Unsplash
“What do you have to do to get likes?”
“Why can’t I get followers ?”
“How to succeed on Instagram”
These are some of the recurring concerns that have effective south africa mobile numbers list crossed the minds of millions of users of the social network at least once since the Instagram boom began, a few years ago. Instagram revealed its algorithm relatively recently, but the surprise came a few days ago, when it decided to launch a new update, which completely dismantled the mechanism of the social network as we knew it until then.
In this article we will analyze what the social network values now to position the content of users, and how its mechanism has changed, giving way to a new experience.
What has changed in the latest update
Give a boost to small-scale creators
Until now, Instagram has tended to rank content from large accounts first, giving their posts more visibility. This is because it generated greater user interaction with these types of accounts.
Over time, the social network has seen how the competition has been gaining ground, so it decided to analyze it and discover what was the key to this success. When we talk about its competition, we are referring in this case to Tik Tok, where the virality of the publications and the magnitude of the reactions are neutralized between large and small accounts, giving the same value to all users and offering them the same possibilities. Well, the secret is in the algorithm .
In this latest update, Instagram has taken an example from Tik Tok and has decided to stop giving priority only to accounts with a large number of followers, and also give a voice to small accounts, generating equality of positioning and visibility among its users, regardless of their magnitude within the social network.
How it works now
The social network has adopted a new behaviour, and from now on any content that is published will be shown to a small group of people, not necessarily followers of the user, and if this content brings a positive result, the radius will be expanded and it will be shown to a larger group. In all this, the number of followers of the user will not be relevant, since it seeks equal opportunities for viewing and positioning for all users.
Instagram now values original content
Goodbye to plagiarism and reposting of other people's content. It is very common to see accounts on Instagram, often with a large number of followers, in which their content is generated based on third-party videos, as well as accounts that are dedicated to reposting other people's content and, as they say, making a living off of it. This dubious and unethical method of gaining “Likes” and followers has been put in the spotlight and from now on the social network will detect these cases, blocking plagiarized content and giving visibility only to the original content.