Now let's compare the email design for desktop: Desktop Email Template Example (Source: Ryanair Email) And here is the same email template on mobile: Mobile Version Template Example (Source : Ryanair Email) Be Concise Modern audiences prefer short, minimalist and simple email designs. While there is no set email length for everyone, try to get to the point in seconds. Would you like to promote your recent blog post? Good! Be sure to add a call to action, images, a link to the web page, and a block of text with details about what's inside.
Do you have any discounts? Add numbers algeria telegram database and conditions and secure them with a call to action button. Avoid long presentations and put the important things first. Don't be afraid to use interactivity in emails Interactive elements can separate good email marketing from great email marketing. You can embed polls, surveys, or questionnaires in email templates to further engage with your target audience. Example of Star Rating and NPS Surveys (Source: Stripo Email) A/B testing on Stripo's embedded interactive form got 1,000 times more comments than an external one.
People are more likely to respond directly in the email template, so why waste an opportunity? Use Gamification in Emails Gaming is no longer just an activity, it has become a powerful email marketing tool. But when in doubt, check the statistics: gamification increases conversion rates by for the electronic sector; The click-through rate reached . compared to . for non-gamified emails. Email Gamification Example (Source: Stripo Email) Consider Email Accessibility Accessible email design ensures your offer reaches your entire audience, including people with disabilities.