Cold Calling Leads: Focusing on Quality Over Quantity

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For example, they no longer can use your services because they moved to a new . Location. Or they already bought a similar product elsewhere. Whatever the reason is, there’s no . Point in holding a grudge and forcing people to stay on your list.By making the . Unsubscribe process difficult, you’re risking:best-case scenario: they’ll ignore your emails or move them to a . Folder they never openworst-case scenario: they’ll report your emails as spamboth of these outcomes lead .


To bad deliverability and lower return from your email marketing campaigns.So here are a few . Pointers that’ll help you ensure your unsubscribe process is easy:don’t require your subscribers to log . Into your app france business email database to unsubscribe, as they may have lost their access to ittell your . Subscribers why they’re receiving your emails in the first place, for example, in your emails’ . Footer or the unsubscribe pageprovide a one or two-click unsubscribe process through a hyperlink in .


Your message footeruse a common phrase like “unsubscribe” as your hyperlink text so people can . Quickly find it in the messagemake the unsubscribe link big enough so that people using . Mobile devices will be able to click on it easilyavoid using dark patterns or tricky . Copy on the unsubscribe page and by all means, don’t hide or push your unsubscribe . Link down this far from your email content:email marketing mistake - pushing down the unsubscribe .


Link far away from the message content. Use the thank-you page strategicallywhat do you want . Your users to do after filling out your subscription form?Do you want them to get . Used to opening your emails? Perhaps even mark you as the safe sender? Or maybe . You want them to visit your blog instead?Your thank you page can help you achieve . All that. That is, if you use it strategically.